BEA was preparing to launch their new brand identity.

BEA's Marketing Communication Group and their Advertising Agency consulted with our Prepress Department on how to prepare the art files for the new branding. We did a series of color tests to establish the desired logo colors for both the CMYK and Spot Color logos.

We continually manage BEA's branding color consistency on all of their projects. We have established guidelines in our pressroom and in our Large Format display graphics department to make sure their imagery is always color accurate.